Post-Production Techniques, Eh?



“Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beautiful women who don’t need retouching to look great. This ban sends a powerful message to advertisers – let’s get back to reality,” she adds.

In its defence, L’Oreal admitted that the Maybelline ad did use “post production techniques” but the image “accurately illustrated the results the product could achieve”.

L’Oreal Rapped For Airbrushed Julia Roberts Ad (MarketingWeek)

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