httpv://www.youtube.com/watch?v=LppK4ZtsDdM
From Fluffylinks:
Warner Bros. decided to take viral marketing literally by using actual bacteria in a billboard to promote upcoming movie Contagion. Over time the virus grows within the billboard reflecting how the virus spreads in the movie (get it?). I think the reaction of the people walking by this creative billboard says it all.
Literally Viral Marketing (Fluffylinks)
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