Ireland’s Sunday Business Post is always a pleasure to read in print, but its website, to be honest, has been pathetic.
Now the paper has revamped the website, launched apps for both iPad and iPhone – and put up a paywall.
Calling itself the Daily Business Post, the Monday-to-Friday site is free to access. But users will be expected to pay for material published by the Sunday title itself.
A single online issue will cost €2.39 (compared to €2.60 for the print edition), while a monthly subscription costs €7.99.
The Business Post’s digital editor, Adrian Weckler, says: “It’s not really a credible option not to have news delivery platforms on the web and on mobile in 2011.”
…But why introduce a paywall for the paper’s premium content? The paper’s editor, Cliff Taylor, explains: “Producing quality business journalism isn’t cheap. Our new subscription model for Sunday stories reflects the investment we put into researching and delivering that journalism.”
Why can’t we have a ‘digital editor’?