It’s All In The Title

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Nick O’Neill dissects how Forbes was able to outdo the New York Times by sexing up a headline. “How Companies Learn Your Secrets” just didn’t set the internet alight like “How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did”.

As of the writing of this story, the New York Times article has 60 likes and shares on Facebook versus 12,902 which the Forbes article has. The Forbes article also has a mind boggling 680,000 page views, a number that can literally make a writer’s career.

[via @irishstu]

Previously

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