THAT’S Not Clever Viral Marketing


THIS is clever viral marketing:

The crowd at TED got a glimpse into the upcoming Ridley Scott sci-fi film Prometheus on Tuesday, in the form of a video of a TEDTalk that takes place in 2023.

Although not a clip from the movie itself, the futuristic talk is given by Guy Pearce, who stars in the film, and offers some clues to the plotline. At one point, Pearce, who plays CEO of the fictitious Weyland Corporation in Prometheus, says, “At this moment in our civilization, we can create cybernetic individuals, who in just a few short years will be completely indistinguishable from us.”

There’s even an accompanying Weyland Industries website.

Ridley Scott’s ‘Prometheus’ teased in TEDtalk from the future (mashable)