The Invisible Mercedes

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http://www.youtube.com/watch?v=ZIGzpi9lCck

Mercedes likes to describe their zero-emissions F-Cell hydrogen electric car as being ‘invisible to the environment’.

In a clever bid to share this catchy tagline with the world, the car manufacturer commissioned the above public-reaction-harvesting viral. You’ll probably guess how the car’s ‘invisibility’ is created long before the reveal, but it’s still an impressive effect.

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