The Best Ad For An Online Bookseller You’ll See Today

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You may want to watch this more than once.

Momentarily NSFW.

Brooklyn based creative agency Antfood created the soundtrack for this ‘entirely fictional and completely unendorsed’ stream of consciousness Hunter S Thompson inspired animation , directed by Buck for goodbooks: an online bookstore that delivers free worldwide and passes on all its profits to charity.

We dug through the darkest recesses of our minds and studio to create original music and sound design for this Buck masterpiece. Working with squirming, analog-tape leeches, moaning coeds, screaming guitar goats, and brain-exploding psychedelia, we were certainly in our element. Plus, it’s always fun to rock out and get a little weird for a good cause!

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