Irish director John Moore (centre) with his crew on the set of A Good Day To Die Hard (Die Hard 5) in Budapest, Hungary, wearing ‘Feck It Sure It’s Grand’ T-shirts.
He bought them for all his crew (a lot of whom are Irish). Apparently John (from Dundalk) liked the phrase so much that Bruce Willis utters it at the start of the film. Yippee- ki -yay mammy fecker.