In recent years Ireland has changed.
Once a conservative, inward-looking culture, Ireland as a nation has thankfully matured, developed and blossomed.
Great advances have been made in the fields of women’s rights, gay rights, and so on. But we must remember not to throw the baby out with the bath water. Some of our old taboos were mere prejudice, but some were vital for our national health and dignity.
Here at Broadsheet we have always been proud of our long history of confectional independence. We made no comment when Marathon became Snickers. We were right not to. The rebranding of a chocolate bar is a matter for the markets, not for editorial comment.
However, when a bar of chocolate masquerades as a much-loved savoury snack, a line has been crossed. This is not simply a matter of Taytophobia on our part. Lives are at stake.
The Tayto brand is associated with crisps. Crisps, while high in salt, are low in sugar. Using this brand name on a low salt, high sugar snack like chocolate may cause confusion among the Type-2 Diabetic community.
Enough is enough. Time for Mr Tayto to go back where he belongs, on a bag of crisps.
