“Yes, we’re men. Men is what we are.” Fight Club (1999)
Know Your Meme explains:
Cinemagraphs are partially animated photographs in which a subtle movement action occurs. The effect is produced by taking a series of continuous shot photographs or a video recording and compositing the frames into an animated GIF file.
We posted a link back in 2010, but if you missed it then, or since, we highly recommend an extended visit to the brilliant If We Don’t, Remember Me – the finest collection of ‘living movie stills’ you’ll see.