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Are you sure this is going to work. Louis?

Damien Mulley (left), founder of the Social Media Awards and Eoin O’Suilleabhain, Bord Gais Energy Digital and Social Media Manager, with digital cut-outs of their ‘selves’ at the launch of the Bord Gais Social Media Awards in Dublin this morning.

They are calling on businesses to send bribes submit entries before the award’s closing date on Thursday, April 11.

(Leon Farrell/Photocall ireland)