Such is the power of Heisenberg that, when ‘Granite State’ – the penultimate episode of the series – referenced a fictional article in The New York Times by Andrew Ross Sorkin concerning Walter White’s link with Gray Matter Industries, Andrew Ross Sorkin of the actual New York Times wrote the ‘article’.

Little known except to a small cadre of industry insiders, the Schwartzes have been scrambling in recent weeks to keep a long-running secret from being revealed. Gray Matter’s stock has sunk over the last week as speculation has mounted that the company could be tied to a drug kingpin in Albuquerque who has made national headlines: Walter White, the former chemistry teacher turned international methamphetamine dealer known as “Heisenberg.”

READ ON: Breaking Bad: The Grey Matter Of Charity (New York Times)

SPOILER ALERT: Boing Boing’s review of ‘Granite State’.