Last year RTÉ’s The Consumer Show found that the average price of a small popcorn is €4.19 across the 37 cinemas owned by Ireland’s six big cinema chains.
It also quoted industry sources who said the standard 2oz small portion of popcorn costs 50c to produce, meaning cinema-goers who eat popcorn are being hit with a 700% mark-up.
Today, Paul Smith writes:
“On my last visit to my local cinema [above] I noticed that, not just happy with a 700% mark up, they now want to push up their profits even more. They now play “kiosk bingo” at the till points, as a staff incentive to increase sale (in return for alcohol)…