It’s all about mobile these days – we’re spending up to 3 hours a day consumed by our slabs of intelligent glass.
For all that, we’re a fickle bunch and it’s hard to keep us engaged and happy with an app when it’s so easy to discard them like a used tissue.
That’s where Somaries Quintana from Converser comes in
“In a nutshell, we are all about helping mobile focused businesses create smarter marketing for their mobile apps. Instead of the going for ‘spray and pray’ method of sending everyone a one size fits all message, we focus on bringing the personal element back into mobile marketing by empowering you with the ability to send the right message to the right app user at the right time.
“…We give you valuable insights into your mobile app users to help you determine what gets them ticking so you can send targeted, interactive in-app notifications. These help you boost engagement, retention and loyalty so you can make a meaningful impact on your mobile app’s ROI. The reason we call them interactive in-app notifications is because instead of appearing like a banner ad on the screen, you can actually guide your mobile app users to complete any call to action you like with just the tap of a button.”
From a development perspective, it was easy for me to integrate it all into an upcoming version of the Broadsheet apps and support from the the guys was top notch.
Do you have an Irish start-up? Get in touch broadsheet@broadsheet.ie.
No cash, favours, etc. were given for this post. Full disclosure: Karl does an Apple-centric podcast with Oisin, one of the co-founders.
