Anna Daly and Amy O’Bryan
This morning.
Cheerios Childline Breakfast Together ‘brand ambassador’, telly’s Anna Daly joined by tykes from Fitzwilliam Nursery and Montessori to announce details of the Cheerios Childline Breakfast.
Cheerios Childline Breakfast (October 5th and 11th) is the biggest fundraiser for Childline and vital to keep the service open. Schools, creches, companies, coffee shops, friends and families are all invited hold a cash-raising breakfast event (link below).
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A delicious nutritious breakfast from Cheeri…ohs….
lol. Just 20% sugar, kids!
We’ll save you from your current woes but slowly kill you through diabetes and/or obesity! Hurrah!!
It’s really very sneaky because they’re piggybacking on the brand reputation of Cheerios in the US as a relatively healthy option. But Cheerios in the States are made by a different company and have a fraction of the sugar – something like 4%. That’s why you’ll see it used as a finger food for young kids there.
They sort of do that here as well with the “now with wholewheat Cherrios” line. They forget to mention the wholewheat Cherrios are covered in sugar and have extra sugar inside. But then where do charities get their funding from if they are in a bind? It’s a tricky one.
And now I want Cherrios so it must be working.
I don’t really have a problem with it tbh, once someone points it out. I mean I’m not saying we should take to Twitter and whip up a sh*tstorm on the basis of a hastily-contrived, emotionally blackmailing message from a Worried Mum to Childline or anything like that. Unless you’re really bored…
Too busy eating Cheerios
They’re actually 21% sugar
Every little counts
https://www.nestlecereals.co.uk/our-cereals/cereal-brands-products/cheerios-brands/cheerios
Jesus!
I don’t like these super slick PR campaigns so many charities seem to engage in.
I’d just prefer if the government funded Childline to the extent it requires to function effectively. But the problem of course is business owners and the likes of ISME and IBEC fight taxation at every opportunity. And then their members get contracts for charities. The irony.
Agree, but governments won’t fund these things because it might be an admission that their social policies aren’t working.
If parents could do one thing for kids its not to feed them cereals outside of porridge and similar low glycemic cereals. Bleedin’ disgrace waaa
And porridge is actually really nice. Especially if you make a big pot and have some cold the next morning. Or with a bit of fruit or honey.
Yeah it’s mad that they’re pushing these sugary breakfasts yet go ballistic over sugary drinks.
Would Flahavens not do one and provide a decent breakfast of porridge? My daughter loves it, different toppings every day and a spoonful of Nutella on Saturdays as a chocolaty treat.