636012345351752403-ugly-color

Behold the world’s ugliest colour – Pantone® 448C – voted the most visually offensive hue by a majority of 1000 smokers polled by global market research agency GfK.

It may soon be used to cover cigarette packets.

quipsologies

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21 thoughts on “Gick

  1. Slightly Bemused

    Interesting! That is the same shade that Google puts on my initial letter when I log in (I have not put in a photo). Using the same psychology, perhaps, to make me share more personal information with them just to be rid of the horrible colour?

  2. Nilbert

    A new art colour for our Irish poets: snotgreen. You can almost taste it, can’t you?

  3. rob

    it’ll be interesting to see how effective it will be. Will it put off new smokers as is intended?

    1. Delacaravanio

      Probably not! In my experience in Australia plain packaging just ended up with people smoking the cheapest brand as they all looked the same.

  4. Starina

    ironically (or perhaps just psychologically apt), it’s the colour of the ceilings of indoor smokers.

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