Lean And Green


This morning.

Minister of State for Tourism and Sport Brendan Griffin (above left)  and Tourism and Ireland CEO Niall Gibbons showing some of the world landmarks going green around St Patricks Day – including a number of new additions, including the Leaning Tower of Pisa (top left).

2018 marks the 9th year of tourism Ireland’s annual Global Greening initiative.

Soon the whole world will be bathed in emerald.

And the next phase can begin.


Sam Boal/Rollingnews

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8 thoughts on “Lean And Green

  1. Zaccone

    Got to give them props, this is a great marketing initiative. Fairly low cost, but extremely high visibility. Definitely raises awareness of Ireland in general and celebrating Paddies Day in particular.

    Plus the video clips showing all the world monuments look really cool.

    1. Otis Blue

      Simple but effective.

      It can only help in the efforts to develop new markets as Britain, traditionally our largest market, is showing a worrying decline. Down over 6% in the first ten months of last year.

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