This morning.

Outside Portrush, County Antrim.

Bookmaker Paddy Power writes:

We have marked the arrival of Tiger Woods to Ireland for The Open at Royal Portrush with a cheeky reminder of how far he’s come, 10 years on from the worst drive of his life… after he hit rock bottom when an unsuspecting fire hydrant proved no match for his black Cadillac Escalade back in 2009.

…The initial billboard (top), which is the equivalent in size to a double decker bus, features a SUV shaped hole ripped through it.

While the second has a 3 tonne Cadillac Escalade plunged into it.

Pics: Karen Morgan

46 thoughts on “Four By FORE

  1. Daisy Chainsaw

    Klassy as always, “Paddy”. How are you dealing with gambling addicts these days? Still giving them a fix like a pimp or a pusher?

  2. Holden MaGroin

    “Aren’t we hilarious? Let’s take this embarrassing incident from this person’s past and publicly remind everyone about it and hope to make money from it. Ha ha we are deadly.”

    Go fork yourselves. Dirkheads.

  3. Holden MaGroin

    “Aren’t we hilarious? Let’s take this embarrassing incident from this person’s past and publicly remind everyone about it and hope to make money from it. Ha ha we are deadly.”

    1. Charlie

      The concept looks like it was created by a few teenage students over a few pints of lager last night.

  4. Rob_G

    @Bodger – why does Broadsheet publish these advertising pieces for bookies? If a tobacco company sent you a a few pics of a promotion they were running, would you publish those too?

      1. Rob_G

        Fair enough. And I don’t have a problem with the booze ones; perhaps I am being inconsistent.

        It’s just that I have seen much higher proportion of problem gamblers Vs occasional flutterers than I have of problem drinkers Vs sensible tipplers

        1. Spaghetti Hoop

          Unfortunately Rob, you are not seeing it all. Both activities have dramatically changed in the last decade due to online betting, the arrival of bingo and other games and home drinking because of cost and drink-driving laws.

      2. Murtles

        Say nowt Bodger and of course as always if the eh….* cough few freebies from Jack Daniels come into the Office, you can let me know and I’ll take them off your hands. Don’t want to be putting the Broadsheeter Staff in temptations way, I’ll take the hit for ye.

  5. kellMA

    I think this is tasteless and crass. But thats just my opinion I guess…. And I guess it is in keeping with the advertiser who is also tasteless and crass and facilitates a tasteless and crass “hobby/addiction”.

          1. millie st murderlark

            What did you do with her anyways? It has been alarmingly quiet round here.

          2. bertie blenkinsop

            I just don’t know why she feels the need to flaunt it –
            I blame Love Island.

  6. Spud

    The irony of a gambling firm offering us a ‘reminder’ of someones life ‘after he hit rock bottom’.

    Top bantz as always PP…

  7. Charlie

    Jaysuz they’re getting desperate for lad giggles. Absolute scrote advertising. I’m sure everyone involved think it’s cutting edge.

  8. Scundered

    Bottom of the barrel advertising. I’ll bet the creative director still thinks it was great though.

  9. :-Joe

    Who cares.. it’s golf. an arrogant, elitist mindless boring sport for unathletic professionals and in the amateur case mostly played and used by untalented and unskilled white middle-elderly aged greedy white males to shield themselves from women and other races while they make deals to carve up society amongst themselves.

    The sport of drumpf. Elitist, sexist and racist… Apart from all the enviromental issues and land that should mostly be turned into public parks or public housing etc.

    If you’ve ever watched it then it’s no wonder why woods went off the rails…. trapped in a psycho-racial sport based drama for his whole life..

    After what he’s been through, I’m sure he’d find it funny as bad as pp are in reality..

    :-J

    1. bertie blenkinsop

      “t’s no wonder why woods went off the rails…. trapped in a psycho-racial sport based drama for his whole life..”

      Well that or he couldn’t keep it in his trousers.

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