From top: designer Rion Hannora O’Donovan, Ruth Monahan; James Patrice; Triona McCarthy. Above back row, from left: Norah Casey; Ruth Monahan, Liz Yeates, CEO Marie Keating. Front row, from left: Lorraine Keane; James Patrice; and Paula Rowan, Owner of Paula Rowan Gloves

This afternoon.

Dublin city centre

Personalities, creatives and breast cancer advocates gathered with a selection of self-created bespoke bras as part of the Marie Keating Foundation’s ‘Support Your Girls and Glam Up Your Bra’ campaign (in partnership with Roche).

The aim of the initiative is to get individuals and businesses  to share their own bra creations on social media and to donate €4 by texting ‘MARIE’ to 50300 for breast cancer support and awareness services.

Marie Keating Foundation

Leon Farrell/Photocall Ireland

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9 thoughts on “Bra Hearts

    1. Daisy Chainsaw

      It’s another “raising awareness” group. And by “awareness”, I mean raising money to pay themselves.

      1. Ian-O

        Yep. BS must be getting paid to promote this tripe.

        As if any member of 2019 society over 7 years of age is actually unaware of cancer FFS.


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