Dough Bray me.
Bloom, the Dublin-based agency, were tasked with creating a ‘PR-able stunt’ to celebrate Doughbox Pizza, Bray, county Wicklow. winner of the Game Changer Award. at the recent Just Eat Awards 2021.
Damian Penco of Bloom sez:
“We wanted the winner to get a taste for that appreciation with a stunt that was nothing short of worship! So, we worked tirelessly behind the scenes to ensure that a 20 piece choir could sneak onto the grounds to surprise the owner on the day. To do this we re-wrote the old Gospel classic ‘Oh Happy Day’ to sing the praises of the restaurant and its amazing food..”
In fairness.
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To be honest I hate fast food and I thought nothing could be more cringeworthy than the campaign for domino’s pizza but this actually is in that
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