RIP Nick Kamen … that advert for Levis 501 in 1985 was huge pic.twitter.com/LLXcI9Aalm

— desod (@desodr1) May 5, 2021

This afternoon.

Singer and model Nick Kamen.

Denim-washing dreamboat who, in one 30-second, boxer short-clad commercial, helped revive sales of Levis 501 jeans while killing off the y-front for a generation.

RIP.

Any excuse.