When we were asked by the Irish Family Planning Association (IFPA) if we would let them sell condoms in our Dublin Virgin Megastore, we were happy to oblige. In May 1990 the IFPA were convicted for selling condoms in the Megastore and fined £400.
The IFPA appealed the conviction on Valentine’s Day 1991 and I testified on their behalf.
And then what happened?
The judge increased the fine to £500 and warned future infringement could result in imprisonment.
Former advertising art director Peter Heron, the Irish CEO of NYC-based denim company I Am Not A Virgin, (currently about a tenth of the way toward raising $100,000 in funding through Kickstarter), is having a bit of a legal hoo-hah with Richard Branson.