How Do You Promote An App That Helps You Lose Weight?

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With some difficulty.

Dr. Conor O’Brien has created an app called (LBD) Little Black Dress, which helps you lose “8-10” pounds in five weeks. He roped in Andrea Hayes (from Country Mix 106.8FM) and models Rachel Lally (left) and Grace Fox and took himself to the hallowed PR ground of Stephen’s Green. In a bizarre twist one of the Lovely Girls was heard to mutter as she ran by: “Physician, heal thyself.” There was really no need for that.

(Photocall Ireland)