Nokia is looking to gussie up its iconic (read ‘played-out’) default ringtone by crowdsourcing for free ideas:
Nokia Tune is one of world’s most recognized audio brand assets and is estimated to be heard over one billion times a day. Nokia is launching a global crowdsourcing campaign to find a fresh version of the Nokia Tune. This is the first time Nokia is inviting people to work with the iconic tune with the winning tune to be placed next to the standard Nokia Tune in a selection of the company 2012 product portfolio. The tune should be fresh, expressive, original, creative yet distinctively a Nokia Tune. All collaborations are welcome.
Well, you gets what you pays for.
Have a listen to ‘The Great Marvellous’ – the most liked variant to date.
Laugh now. Hear it everywhere for the next four years.