It’s a holographic LEGO window display. In Norway (but apparently on view at every major LEGO retailer right now). Youtuber H1tmonchan sez:
When me and my friend walked trough the mall (Amfi) in Steinkjer, we got nerdgasm as we saw this brilliant Star Wars-Lego hologram in a toy store.
Well, it sure beats the Phantom Menace.