They See Me Rollin’…

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Directed and produced by Keith “keef” Ehrlich, the latest in the Made By Hand craft video series showcases the art of cigar rolling at NYC’s Martinez Cigar Shop:

In 1974, Dominican immigrant Don Antonio Martinez started a small shop in New York City selling hand rolled cigars. Thirty-eight years later his son, Jesus, carries on the tradition. The shop combines craftsmanship with community, mixing equal parts work and play.

awesomer/gearpatrol