They See Me Rollin’…


Directed and produced by Keith “keef” Ehrlich, the latest in the Made By Hand craft video series showcases the art of cigar rolling at NYC’s Martinez Cigar Shop:

In 1974, Dominican immigrant Don Antonio Martinez started a small shop in New York City selling hand rolled cigars. Thirty-eight years later his son, Jesus, carries on the tradition. The shop combines craftsmanship with community, mixing equal parts work and play.


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