The latest report from the Audit Bureau of Circulations finds that daily circulation for the nation’s newspapers was down 0.2 percent compared to the same period last year. Sunday circulation was up 0.6 percent.
There were some notable exceptions. The New York Times reported a 40 percent increase in Monday-Friday circulation, driven by digital subscription packages, with a 28 percent increase in Sunday circulation over the same time last year.
The New York Times now has about 25 percent more digital subscribers during the week than print subscribers. On Sundays, print subscriptions still exceed digital.
ABC reports that “digital circulation now accounts for 15.3 percent of newspapers’ total circulation mix, up from 9.8 percent in September 2011.”
The New York Times reported a 73% circulation gain earlier this year. And the company’s latest earnings report noted a digital subscriber base of 592,000 , an 11 percent increase over the second quarter.
Forty per cent.
Via Jason Walsh