The Hard Cheese Lobby



From The Broadcasting Authority of Ireland (BAI)


The General and Children’s Commercial Communications Codes have been updated to include rules to be applied to the promotion of High Fat, Salt and Sugar (HFSS) food to children.

…Upon the recommendation of the Department of Health, advertisements and other commercial communications for cheese will be exempted from the Nutrient Profiling Model. Instead, commercials for cheese products that appear in children’s programmes or which are directed at children will be required to carry an on-screen message indicating the recommended maximum daily consumption limit for cheese.


Revised code here

Images: Golden Vale, Kerry group

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