It’s Official



“We couldn’t work out if we should use the word Mam, Mum, Mom or Ma to promote our Mother’s Day campaign, so we decided to ask the people of Ireland. What started out as a bit of fun ended up giving us some pretty interesting insights in to Irish people’s relationships with their mothers”

Lulu O’Sullivan, Founder of Gifts Direct


The online survey ran from March  14 -19.

Thanks Ross O’Mullane

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