hop

https://www.youtube.com/watch?v=idAl6XCnUTE

Hop House 13 lager.

From Guinness.

On tap today.

‘Named after an early 1900’s hop store building at St. James’s Gate where hops are still stored, Hop House 13 is a double-hopped lager made with Irish barley and aromatic hops and continues the 256 years of heritage and brewing excellence at St. James’s Gate.’

FIGHT!

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31 thoughts on “Very Crafty

  1. Sheila

    More big brewery craftiness.

    Saw a new one at the weekend called Cute Hoor, which is made by Heineken (if my google search is to be believed). I didn’t try it.

    They certainly got the right people for the video. Young and hop… I mean hip :)

    I’d give it a go. Love hoppy beer.

    1. Bacchus

      I thought the trend was away from hopped up beers now? That’s the problem with the craft beer industry… it’s more fashion than beer appreciation and I know a lot of wholesalers and retailers are being left with stocks of “not trendy now” beer.

      1. Sheila

        Yes, I think there is the beginnings of a backlash against hoppy beers, from the few comments I’ve seen online recently.

        I’ve tried a few that are way way to hoppy even for my likings (hop head springs to mind). But I still love a regular hoppy beer. Mmm-mmm.

        1. garthicus

          Hop Head by Porterhouse is not hoppy (if that’s what you’re referring to) in comparison to properly hopped beers in the market. The Beoir top Irish beers of 2014 list came out a couple of days ago, the #1 and #3 beers were Double IPA’s

  2. Soundings

    Wonderful.

    Now, how much is Diageo selling their newest craft beer to Irish pubs for, and is it 20% more than they charge British pubs? And if they are ripping off Irish pubs, and drinkers, they can take their craft beer and give themselves an enema with it.

    “informed industry sources have said the price of beer sold to publicans in Ireland is up to 20 per cent higher than in the UK”
    http://www.irishtimes.com/news/consumer/jd-wetherspoon-and-the-battle-of-the-beer-prices-1.2085542

  3. D2dweller

    Had a try last week at a pre launch event in James gate. Blanded down for the mass market. Wouldn’t reccomend

    1. paul m

      as a baseline whats your usual crafty tipple?
      it wouldnt be unusual for someone used to drinking a stronger tasting beer/ale to think anything with more subtle flavours was bland.

      i was more disappointed by the name, half the fun of ordering craft beer is not only getting your gums around the pint but trying to shay wassshht you wanshh when youff had a feww too many.

      1. D2dweller

        Usually go for darker roasted malt ales but like the lighter hoppy session ales too, so not adverse to lighter style beers

        Just find this has very little going on. Very one dimensional. Which is why it will probably sell fantastically.

        If Budweiser, Coors and Heineken manage to sell then so to will this

      2. Medium Sized C

        Strong isn’t the opposite of bland. A beer can have depth of flavour without being some tarry black porter or hopocalypse ipa.

  4. munkifisht

    It’s funny how the tables turn. In it’s early days, Guinness went for an aggressive expansion campaign, buying smaller local breweries or putting them out of business by under cutting them and replacing the local stuff with the black stuff (a London porter of course). This is why almost everything you get in every bar in Ireland is dull and samey. The standard 5 taps every where you go (Guinness, Heineken, Bud, Bulmers, and Carlsberg). Then in recent times, with the rise of the, despised by idiots, so called “Hipster” scene, craft beers exploded. Because of stricter monopoly laws Diagio are no longer able to play at Guinness old tactics and have seen their marker share be eroded by these upstarts so if you can’t beat them, join them.

    Personally I like the idea of major brewing labels going away from the idea of extra cold and trying to formulate something new and different. It will be interesting to see if this will be the next Galway Hooker or if it will go the way of Breó.

    1. Medium Sized C

      Having met a fair few brewers, drank at a fair few craft beer events, and being mates with a few craft beer nerds, I would suggest that your “Hipster scene” comment is pretty misguided.

      1. munkifisht

        Not really. I’m sure there’s always been people who appreciate a good plaid shirt, tight jeans and wearing glasses. I’ve plenty of brew nerd and brewer mates too who care not a jot for the fashion of microbrew, but the fact is it has become very fashionable to drink craft beer. If you went back about 10-15 years and asked for some craft beer in a pub you’d most likely be met with derision from everyone. The reason the craft beer scene has exploded is the same reason fast food places are being replaced with the likes of Burieots and Blues, Jo Burger and Crack Bird

    2. Medium Sized C

      Also it’s nothing to do with monopoly laws. The duopoly of Heineken and Guinness has never been stronger. Heineken bought beamish and the rebel brewery in the last 5 years. If they can do it, Guinness could.

      1. munkifisht

        The expansion occurred in the 1800s. Hows your Georgian monopoly law there pal? Of course it’s to do with monopoly law, big businesses today can’t operate in a regional battle with with a local brewer to run at a loss, deliberately undercut them and put them out of business. There are laws against this today that did not exist then.

  5. AlisonT

    Its good to see the major brewers expanding their offering again, After all Guinness once produced several different types of Stout before they became a marketing company. Although if these beers get too mainstream the cool people will have to start drinking heated beer like our grandparents did to prove they can handle the true flavour of a brew .

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