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Darragh Flynn writes:

Spotted this at the Dublin game on Sunday…seriously can’t tell if they’re trolling people or not! Marketing mishap, or totally intentional?

11 thoughts on “Aneyxcuse

  1. Stephen

    Given someone would have to manually alter the logo for that to happen – it’s not just someone hammering text into a keyboard and hitting send – I would say it’s most definitely intentional.
    One of their better trolls, I would say.

  2. Sarah Lennon

    A few years back when the rugby was in Croker the PP ads were upside down. That wasn’t an accident then & this isn’t now. It’s morkeshing baby

  3. Supercrazyprices

    It a member of the public didn’t photograph it and put it on Broadsheet then a member of Paddy Power’s PR team would have done it, pretending to be a member of the public.

    1. Mick Flavin

      Darragh’s Twitter says he works at Realex Payments. Paddy Power is a client of Realex payments.
      Where was Darragh on 9/11? Nobody knows and Darragh has never answered the question.
      #makeutink

  4. MotorCyclist

    I’m not getting it if it was intentional. Still, give me a few hours and I could rationalise this as some worthwhile creative to get people using PP.com. We do it all the time in Advertising ; – |

    1. Darragh Flynn

      In fairness as soon as I saw it, I typed paddpyower.com into my phone to see if it existed…it does not. They could own the mistake (if it is one) by buying that domain!

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