You May Like This: Outsider Y.P.

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Outsider Y.P.The artist formerly known as Young Phantom

What you may need to know…

01. Cork-based rapper/beatmaker/freelancer Mark Mavambu has always been an ambitious sort, and the extent of what he has in mind is starting to make itself apparent.

02. Having both joined the ranks of the Word Up Collective (Dublin) and established Outsiders Entertainment as a catch-all banner for the exploits of himself and collaborators, the former Young Phantom has taken up the A$AP Mob naming convention to get the ball rolling on the latter, rebranding as Outsider Y.P.

03. Streaming above (in a Broadsheet premiere!) is the cinematic video for Saddest Day, the leadoff single for new album Alone.Insane.Alive, releasing on April 30th. On the video, he writes:

The music video is shot in the city of Hong Kong, starring fashion designer and model Sai Wing. The video is shot and edited by 3JBK, a team of videographers and video producers based in Hong Kong.

The collaborative effort was scripted and co-directed by Outsider YP and 3JBK’s Edward Chun. This is the first of a possible many other collaborations between Yp and Asian based creatives. His love of anime and Asian pop culture in general was one of the driving forces behind Yp deciding to attempt to shoot his first music video in Asia.

04. The album launches on April 29th with a special listening party at the Glucksman Museum in UCC, with what’s described as an “unorthodox” listening experience, performance and an ambient DJ set from veteran Leeside beatslinger Stevie G.

Thoughts: This column has sung his praises before, but it bears repeating – Young Phantom is one of the most exciting artists in Irish music of any genre today.

Outsider Y.P.