A Lidl Hypocritical?


Or not at all?

YOU be the judge.

Jenny O’Neill writes:

Lidl Ireland have just published research saying girls need more encouragement to participate in team sports on HerFamily.ie.

Today I saw that they are advertisinggirls’ t shirts featuring unicorns & boys’ saying ‘best player’ & ‘team supporter’.

I am absolutely fuming at the blatant sexism not to mention stunning hypocrisy.​ ​I’m delighted that they continue to support Ladies Gaelic Football but this ‘serious support’ should also apply to the clothing they have for sale…

Girls/Boys Long Sleeved Tops (Lidl)


50 thoughts on “A Lidl Hypocritical?

  1. Murtles

    Hmmm an atrocious act of terrorism in Barcelona yesterday, a inept and racist President bringing the world to the brink of nuclear war, gangland killings out of control, poverty and homelessness level in Ireland rise again for the umpteenth month in a row. What will I fume over? I know, the designs on children’s clothes.

    1. The-bag

      You can have a variety of emotions about a range of subjects concurrently. But of course you know that and just wanted to sound superior.

    2. edalicious

      Yes, you’re right, no one should try and do anything unless it’s going to solve the single most important issue of the day.

    3. Nigel

      You know who wouldn’t countenance thst kind of outspoken criticism from a woman? Guys who drive into crowds.

    4. LW

      By your own logic, is fuming over this post not also a colossal waste of time? Would it not make more sense for you to be doing something, anything, about the issues you list, rather than killing time on this site, then commenting that the stuff posted isn’t important enough?

  2. Yeah, Ok

    “…absolutely fuming at the blatant sexism”

    Jay. Sus. Exaggerate much? And where does it say the boys have to wear the sports ones and the girls have to wear the unicorn ones?

    Is this really what feminism is going after? Really? Is there nothing more worthwhile than this? You know, maybe there are a few actual issues left, no?

    1. Medium Sized C


      This is what the person who raised the question is going after. Turning this on the entirety of Feminism is arguably dumber than what this person is doing.

      You, like that person are just hoisting your bias onto a group either out of a total lack of self-awareness or to feed your own ego.

      1. Yeah, Ok

        It’s fairly widely observable that modern feminism (of the most visible internet/twitter/tumblr variety at least) has decided to devote most of its outrage to identity politics like this. It demeans the wider efforts of feminists, which is equality.

        1. Deluded

          Ok, I will admit to being ignorant as to the rules of this debate.
          How do we avoid identity politics if one has been identified as inferior for reasons of sex, race or religion?
          How do we tackle inequality without talking about those aspects that make some people unequal?
          (I ask this as someone who never encounters identity politics, ever.
          In fact I would say that racism, sectarianism, sexism and homophobia are the norm in my workplace).

    1. Barry the Hatchet

      Same here. There’s no problem here if all the shirts are being marketed to all kids.

      P.S. Lidl’s tv ad for women’s sport is THE BIZ.

  3. Harry Molloy

    it’s up to parents to decide what to dress their kids with, they can protest by not buying them or else might not care. parenting ain’t lidl’s concern

  4. .meh

    Where are the girls’ shirts and boys’ shirts?
    I just see a bunch of random search.
    How you designate them is your hang-up.

    1. Gah!

      Yeah, good luck in A&E with the young lad who wore a unicorn top to go play and got battered. There are still a lot of people out there who adhere to the old gender delineation and who pass it on to their children. To say boys and girls could wear all of the tops is not realistic. It should be but it isn’t.

  5. Optimus Grime

    My daughter is 3 and she likes unicorns. I am blue in the face pointing out to her that some people are deeply offended by this and it’s all a cynical attempt to stereotype her! After all this she still likes unicorns. I am so mortified I haven’t let her out of her room in a fortnight

  6. Dhaughton99

    I saw mother with her son on Wicklow st 2 weeks ago. He was in a princess dress. He was around 6. It looked strange.

  7. joe blogs

    two words jenny, F%$K off…oooh theyre not difing gender roles appropriatly, you are what is wrong with todays society. too much f^%king time on your hands

    1. Nigel

      I’d say men who subject women to verbal abuse for saying something you dislike or disagree with is what’s wrong with today’s society.

  8. joe blogs

    i really worry about the next generation, bunch of boobly-boo-boos that are offended by everything, suck it up!

    1. Gah!

      Joe Blogs. Bright lad. Never heard of punctuation, capital letters or manners. Let’s see you suck that up, Joe.

  9. Iwerzon

    Lets start by calling it Women’s Gaelic Football and then go for the unicorns. My daughter is really into Paw Patrol and the girls section of Pennys only sell the female pup Sky emblazoned on the pyjamas while the boys have the 4 remaining male pups on theirs. Her favourit is Marshall so she wears the PJs from the boys section. Sky is a very important part of the Paw Patrol and her absence on the boys PJs is sending out the wrong message to the young gasuns never mind what the wee girls feel. When ever your in trouble, they’ll be there on the double!

    1. Andyourpointiswhatexactly?

      I hear you: I got my young one a lovely Marshall Hat (winter hat, roasted the head off her) that was for boys in Penneys this week. COOL hat. It annoyed me that the girls’ hats were all Sky, but you know, I hadn’t noticed that the boys’ stuff didn’t include Sky.
      Her favourite is Rider, actually, but he’s not on anything. I’m a big Chicoletta fan.
      She adores Fireman Sam but I wasn’t paying FOURTEEN SNOTS for PJs in Dunnes. For a 2 year old! “Obviously”, they were in the boys’ section.

  10. Johnny Keenan

    I have a problem with Lidl or any shop selling selling any brands particularly Irish branded garments that’s made in third world sweat shops.

Comments are closed.