‘Oddly IKEA’: an IKEA (USA) promotional video for ‘dorm room’ furniture designed to evoke a brain-tingling ASMR (autonomous sensory meridian response) with whispery narration, gentle scratchy noises and scenes of a task being diligently performed.

How do you feel watching it?

Mildly euphoric? Apoplectic with rage? Anxious to purchase soft furnishings?

kottke

5 thoughts on “IKEA ASMR

  1. The Ghost of Starina

    gorgeous, and excellent sound quality, too. My only quibble (besides corporate cashing in on my most reliable method for falling asleep) is that she should have whispered instead of soft-talking.

Comments are closed.