‘Oddly IKEA’: an IKEA (USA) promotional video for ‘dorm room’ furniture designed to evoke a brain-tingling ASMR (autonomous sensory meridian response) with whispery narration, gentle scratchy noises and scenes of a task being diligently performed.
How do you feel watching it?
Mildly euphoric? Apoplectic with rage? Anxious to purchase soft furnishings?