Today’s Times Ireland edition
In today’s The Times Ireland edition.
Ms Coyne reports:
A drive to cut hospital admissions during the winter flu crisis was among the publicly funded campaigns that local papers were instructed to present as a news story, The Times can reveal.
The HSE was given final approval over journalists’ copy during the initiative, run by Mediaforce, the same agency used by the government for Ireland 2040 and Creative Ireland campaigns.
To create advertorial content, local newspaper journalists were sent to interview staff at a number of HSE injury units. The interview was arranged by the media agency. It is understood that in at least one case, the journalists had been working in-house while others were freelancers.
Mediaforce told journalists that the advertisements should be laid out like a normal news page. Yesterday, The Times revealed that the same firm told editorial staff that advertorials had to look like normal news stories.
Correspondence seen by The Times shows that after journalists wrote the interview it was laid out on the page, often labelled as a “special feature,” and the HSE was allowed to request amendments.
In the Irish Independent…
A British newspaper has denied it is using Facebook data to influence the result of the upcoming abortion referendum.
And the newspaper with a London-based headquarters insisted it used the social media platform to promote its stories to all sides of the abortion debate.
The pro-life side of the abortion campaign has frequently accused ‘The Times, Ireland Edition’ of being biased in favour of repealing the Eighth Amendment.
Previously: Propaganda Is Something You Pay For