Today’s Irish Independent

Lorraine writes:

OK. Nothing to see here. Just a two-page advertorial paid for us in the Irish Independent extolling the virtues of…walking.

Who knew the health benefits of putting one foot in front of the other? Let’s hope it catches on. Thank you, government of Ireland.


36 thoughts on “Arise Now

  1. b

    “Who knew the health benefits of putting one foot in front of the other?”

    lots of people don’t, unless you’re claiming we don’t have a problem with obesity in ireland

    public health campaigns didn’t start with the SCU you know?

  2. Spud

    I heard protesting is an excellent way to blend in walking, social interaction, exercising vocal chords etc…

  3. Dhaughton99

    The Govt must be the largest advertiser on RTE. The SafeFood account must pay for half of the wages in the place.

    1. The Old Boy

      Safefood is a grotesque, bloated, pointless entity; a veritable Frankenstein’s monster born in the netherworld of cross-border cooperation agreements and spendthrift EU funding. A completely different organisation, the FSAI, is the actual government agency responsible for food safety (and a damn good job it does too – see the horse-meat and pork dioxins scandals.)

      1. Otis Blue

        They have an office in Little Island in Cork, whose translation to Scots Gaelic -the Wee Isle – is carried on their headed paper. A strange outfit.

        Wonder what will happen with those cross border bodies like Safefood, Waterways Ireland, Tourism Ireland, etc, post- brexit?

        1. The Old Boy

          That’s Ulster Scots, not to be confused with Gaelic of any sort!

          I doubt a great deal of thought has gone into the post-Brexit future of those bodies. They seem to be largely token gestures buoyed up by EU cash which, with the possible exception of Tourism Ireland, do vanishingly little of practical value to achieve the stated aim of cross-border cooperation.

          Scottser suggested this morning that Waterways Ireland is stymied island-wide by DUP intransigence and unwillingness to invest, although I know little about it myself.

          In any event, the so-called “implementation bodies” are established under the terms of the Belfast Agreement and so will have to soldier on regardless, although the question of funding will certainly become a difficult one.

          1. Cian

            Irish Lights (as in light houses) has been an all-Ireland venture for over 200 years; and it’s going strong.

  4. edalicious

    What’s the problem here, Lorraine? Good to see the Government promoting healthier lifestyles in a time of rising obesity.

    1. ZeligIsJaded

      +1 look outside Lorraine.

      We’re getting heavier and less active, and I wouldn’t be so sure there aren’t people out there who still haven’t figured out that walking might be good for them

      1. Rob_G

        One third of Irish children overweight as things stand, one third of all adults obese by 2025 – I think it is plenty necessary, Lorraine

  5. Andyourpointiswhatexactly?

    Meh. Wouldn’t get me knickers in a knot. Plenty more to be exercised about than this.
    See what I did there? Comedy gold.

    1. Spaghetti Hoop

      At least they’re walking the talk and hiking up the health campaign. How long is the ad running?

  6. Anomanomanom

    Maybe some the lazy poops in the dail will see this and walk now, instead of being on their bellies like the snakes they are.

  7. Ting-Tong

    do they offer any advice on chub rub
    coz theyll all be rolling up at the doctors looking for potions and lotions when theyve completed their suggested waddle toddle

      1. Janet, I ate my avatar

        did you know Papi
        that Ting Ting is just another manifestation of another Avatar ?;)

  8. Dhod

    Frank O’Rourke ( the same Frank the claimed €25.5 k travel for his celbridge to Dublin commute) dropped a leaflet in our door a few summers ago. It included a full page on safety in the sun with light bulb moments such as wear long pants and long sleeves during sunny weather to prevent sunburn. Also, wear sunscreen. All accompanied by a picture of a happy frank in the sun. Probably happy because he wasn’t sweating while standing for a 67 bus

  9. scottser

    it clearly says ‘sponsored content’ at the top.
    also, healthy ireland initiatives are everywhere, covering a huge range activities and information events, programmes and funding opportunities:
    this is a molehill.

  10. Frilly Keane


    all I see here is the Tax Payer, again, being used to prop up a dying industry
    The Print media
    with subvention via advertising space

    I bet if I priced the same space for meself I’d get it for half, at least, what this crowd are going to get billed by the Indo for

    Whatever about the ethos of the campaign
    or its good intentions

    all that is lost asaic
    a bailout for the Indo and others is all I’m recognising

  11. postmanpat

    This all reminds me of Selina Meyer when she “pulled the fat straw..” in Veep.

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