Keeping Body & Soul Together

at

Electric Picnic in Stradbally, Co Laois

This afternoon.

Avril Stanley, founder of the Body & Soul Festival, announced on Twitter:

After 10 years as an independent festival, we have decided to step back from our presence and 16-year partnership with Electric Picnic so that we can refocus all of our attention to what the central idea behind Body & Soul.

Creating an intimate and collaborative festival of the future; one that can embrace social change in a hugely positive way while celebrating an important and ancient Irish feast in our own unique, stand-alone style.

We want to work towards bringing back a fresh energy and perspective to Body & Soul at the Summer Solstice Festival in Ballinlough and for our new winter festival ÉRIU (December 2020).

We are adding a new sense of purpose to our festival pillars of sustainability, well-being, creativity, culture and family and we hope to focus all of our efforts in bringing something different to the landscape of Irish festivals into the next ten years.

The Body & Soul family celebrates all the incredible and unforgettable moments in our first festival home and wishes the Electric Picnic every success in the future.

Body & Soul will no longer feature at Electric Picnic (Nialler 9)

Top pic: Aerial.ie

8 thoughts on “Keeping Body & Soul Together

  1. Robert

    B&S was seeming increasingly dischordant with the overall evolution of EP the last few years …

    It was for many years a pillar of the festival. But the festival has gotten bigger and bolder recently, kind of like Akira. No harm putting a bit of distance.

  2. f_lawless

    Call me cynical but that to me that just reads like marketing spin. The central idea behind Body & Soul is making profit at the end of the day. It’s a sizeable capitalist enterprise, after all. As much as they may want to appeal to the sensibilities of the environmentally conscious festival-goer, there’s no masking the large impact festivals have on the environment in terms of transport to the venue, fuel consumption, etc. “Festival pillars of sustainability” sounds like ‘greenwashing’-type spin – ie presenting an environmentally responsible public image. to obscure the true extent of the environmental impact of the business .

    I’m reading that back in 2011, Avril Stanley was saying “We are not corporate and never will be”. Cut to 2019 and they’re partnering with BMW.

  3. Clampers Outside

    Still though, this year was also my last EP. And I thoroughly enjoyed it.

    ATN all the way from now :0)

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