This afternoon.
Director of Commercial and Marketing at Bohemians FC Daniel Lambert tweetz:
A year ago today I was stressed as f*ck, funny looking back, acted 100% correctly which was later acknowledged, six-figure sales in 8 hours, we would have made millions…
Still the league’s best-selling shirt ever & truly global publicity.
Like winning the Lotto & losing the ticket.
Mmf.
Previously: Natty