This afternoon.

The National Potato Conference  in The Red Cow Hotel, Dublin.

Speaking at the National Potato Conference Lorcan Bourke, fresh produce and potato manager at Bord Bia, said: “Today’s National Potato Conference positions the potato as ‘The Food of the Future’. He said:

“The crop has many benefits including its high nutritional content and its natural sustainability credentials.

These themes will feature in the wider EU-campaign, as we know that these are issues important to our target audience of people aged 18-34.”

Bord Bia launches potato consumption campaign – aimed at millennials (Agriland)