Tag Archives: RepTrak study


Irish Times reports:

“Google has once again been named as the most reputable and trustworthy organisation in Ireland, according to the latest RepTrak study of corporate reputations. Perhaps unsurprisingly, after a year of scandals which rocked the Government, Irish Water had the worst reputation in the public’s eyes”.

“The State’s newest utility received a score of 9.3, well below the 43.3 achieved by Bank of Ireland, which was ranked 99th.

The RepTrak study, compiled by the Reputations Agency, ranks the 100 largest and most visible organisations in Ireland based on 4,900 responses from the general public.”

“The Irish Times retained its status as the Irish media organisation with the best reputation [ahem] and was ranked 43rd overall. RTÉ and TV3 were ranked 48th and 60th respectively with Independent News & Media achieving 89th position in the top 100.”

What are we doing WRONG?

*licks window*

Google tops corporate reputation list with Irish Water ranked last (Irish Times)