When Superquinn changed to SuperValu some people took it better than others….Seen facing the Aviva stadium [Lansdowne Road Nua/Norwich Union Footballdrome] in Sandymount, Dublin.
The freshly branded SuperValu, Ranelagh, Dublin (formerly Superquinn) last night.
Sutton, Co Dublin, last night.
That’s it… my local Superquinn has been replaced by OverValu! Thats it! Gone! Sad!
Ranelagh, Dublin this evening.
(Mark Stedman/Photocall Ireland)
Superquinn to be rebranded as SuperValu – news to follow. Plus redundancies….
— Retail Ex. Ireland (@RetailExIreland) August 7, 2013
Piaras Kelly, who represents Superquinn and SuperValu writes;
Although the Superquinn name is changing, everything that people like about Superquinn will be maintained including products like the Superquinn sausage, food experts and the excellent customer service customers.
…SuperValu will invest €10 million to complete the refurbishment of the Superquinn store network. In addition to the €15 million invested over the past two years, the award winning SuperValu Own Brand range will be introduced, consisting of over 2,000 products priced at up to 33 per cent less than comparable brands.
…Superquinn stores will also become more actively involved in the community through initiatives such as the Tidy Towns and the GAA, both of which have a long term association with SuperValu.
This decision does not impact any of the 2,500 colleagues working in the Superquinn store network. As part of the name change, however, a number of functions in Superquinn will be integrated with SuperValu.
Regretfully this will impact 102 colleagues at Superquinn’s support office in Lucan, who will leave the business over the next 18 months. Every effort will be made to help them find positions across the wider SuperValu business, as well as providing out placement support to assist them in finding alternative employment.
(Graham Hughes/Photocall Ireland)
Meanwhile, on Twitter
it’s all about the
redundancies sausages and donuts.
And on Facebook…
Thanks Aidan Goldenplec
(Thanks Aaron J Curry)
At a Superquinn in Dublin this evening.
Thanks Cian Byrne