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“Research for a major new campaign being launched next week to tackle childhood obesity had highlighted the poor choices being made, said Orlaith Blaney, chief executive of McCann Blue advertising agency.”

“Together with healthy eating body Safefood she had interviewed parents around the country to discuss what children were eating and why, in order to come up with an ad campaign that would help people make healthier choices.”

We questioned mothers in inner city Dublin going to get McDonalds, and blending it and giving it to her young child,” she told the FSAI conference.”

 

Mum blended McDonald’s meal for her baby – conference told (Irish Independent)

McDonald’s Ireland

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