A disturbing video to promote the new missing children’s hotline number, 116 000.

Sam Caren writes:

Today is National Missing Persons Day. I work for Ogilvy Dublin [ad agency] and we recently collaborated with the ISPCC on a pro bono project to create awareness of the new missing children’s hotline number. We want to make this number as famous as possible as quickly as possible so those most in need of it can recall it easily. Thank you.