She cleans and rawks.
Lidl’s weekly specials.
Because the best way to advertise a hoover and cleaning utensils is to show a happy woman using them.
As David Ogilvy once said probably.
Lidl’s Weekly Specials (January 19)
Sponsored Link
Everything. As It Happens.
Relax, she also strips down to her undies to advertise the power tools..
In outraged. What are hmthe chances that they chose a woman when it came to use a model? 50/50 and they went with a woman the sexist pigs.
Balance and nuance as ever.
obamathumbsup.jpg
She doesn’t look happy, she looks mad. (or “wild” as her vest implies). Also check out the jeans on her. Someone didn’t take advantage of the ladies jeans, for a tenner, offer, last time they were in the store.
They also use a woman to advertise their office supplies specials. Imagine that.
Women assumed to be the office admin rather than the boss? I can imagine it.
Oh please.
Men dont clean because we’re too busy hunting animals for food and protecting the tribe.
*Waits for tea to cool down before risking first sip
I’ve swept a floor occasionally but never in that manner.
hoovering should be done naked.
What does “1/2 pack €2.99 mean” – is this like those ads for wimmin’s cosmetics and all that stuff about pro-retinol A, gene activuty , youth genes and special AHAs – it’s just a language wimmin understand?
Was that the science bit?
there’s stuff in their face creams called ‘highly ironic acid’.
That so. Does that benefit the hoovering, the hooverer, the…er…hooveree…or just the neighbours?
the hooverer. if you must do it, it should be on your terms.
IS that the excuse you use when you get caught at the very moment the end of hte hover some manages to find itself attached to your willy?
the main one is ‘the nozzle is blocked again’.
If we’re to judge from this post and its tag, someone or some people at Broadsheet have absolutely lost any sense of context as to what sexism is.
Nah, they just know some of their readers have
It is a fairly sexist view of womens’ roles though
What’s wrong with being sexy?
The Dude abides!
Sorry Dude, if you have to ask, you ain’t it
Some people must be finding it really hard to get a good outrage going theses days; if this is what it’s come to. gimme a break
I know, for Gods sake we may as well stop using women in advertising altogether as someone somewhere will no doubt be offended.
that’s a fairly good price for such a decent hoover
Almost as good as women laughing alone eating salad: http://womenlaughingalonewithsalad.tumblr.com/
This was news in the late 80s. Has the poster just stepped out of a De Lorenan or woke up from a coma?
Imagine! Next they’ll be using a picture of a man to advertise power tools.
‘Better that recreating Franno’s last sighting
There was a 1 in 2 chance that it was going to be a female model. Jesus fudging christ.