Anyone for tennis?
A first Le Cool Dublin cover by art director and designer Sue Murphy, from Cobh, Co Cork, but currently based between New York and San Francisco.
Sue writes:
“This cover came from a pattern I did for the US Open Sessions, a mammoth project I worked on at the advertising agency Ogilvy for IBM. To promote IBM’s involvement with the US Open (all that data you see on screen when watching the tennis? Yep that’s them) we created music out of tennis data and hosted a live concert on the cloud.”
“We collaborated with James Murphy of LCD Soundsystem (fan-girling!) and TOOL of North America to create an algorithm, website, songs generating for each game and even 187 unique track covers. It’s quite a mouthful, this video explains it a little more.”




water charges in 3… 2… 1…
remember how tierney let slip that IBM were topping the bill of contractors with 44.8 of 86 million?
> This means that in total €85.97 million will be spent on consultancy, contractors, and legal advice as part of an overall budget of €150 million that has been allocated to set up Irish Water between April 2012 and April 2015.
well we’re at April 2015 now give or take. wonder will IBM continue to win big on irish water contracts.
It was the bubbles wasn’t it….
bubbles for the eyes,
then bubbles in the brain…
then boom !
Water charges….
they were egging me on. the bubbles made me do it. that would be a good ff election campaign.
‘currently based between New York and San Francisco.’ So that would be Minneapolis, Minnesota,Wisconsin?
How can you be based between places that are thousands of miles apart?
It’s a very common phrase that means she splits her time between the two cities, spending some time in New York and some time in San Francisco. But you knew that already, didn’t you?
IBM also directly assisted in The Holocaust by cooperating with the Nazis in developing punch-card analysis of census data to more accurately locate, and exterminate, the Jewish population – http://en.wikipedia.org/wiki/IBM_and_the_Holocaust
But you know, tumblr, cutesy girl art director, LCD Soundsystem, butterflies and bunnies and graphic design make it all better.