Head of Digital at the creative agency Atomic Hugh Curran
With the younger vote anyway.
As the election date brouhaha continues unabated…
Head of Digital at the creative agency Atomic in Dublin, Hugh Curran writes:
One of the great things about digital is that you can see pretty quickly what is working and what is not working. If you measure everything, you can see what is working and adjust your model and spend accordingly. Measuring effectiveness means you can tell when the best time to send and email is or when the best time to post a video to Facebook is or what piece of content is a good performer and resonates with your audience.”
“The political party that gets digital right in this campaign will, I believe, see a larger percentage of younger people voting for them. By giving people the opportunity to see a message in the space where they spend most of their time, political parties will improve the opportunity to convert these people into votes.”
Yikes.
*Deletes Facebook account*
Get ready for the digital campaign (Hugh Curran)
““The political party that gets digital right in this campaign will, I believe, see a larger percentage of younger people voting for them.”
so, none of them then…
So don’t worry about what your policies are or your track record, as long as you get those Facebook likes you’re a shoo-in for the Dail! A depressing state of affairs if this is borne out come election time…..
Well if you can’t change your track record, and you’re either FF or FG meaning your policies are essentially the same, then…
That’s not what the piece says though really. It says that the message (so policy, track record etc) has to be put in front of people where they are most likely to see them – so Facebook and so on. If anything – parties have to be better able to prove track records etc because lies on the internet are fairly quickly ferreted out.
Eh? the rural and small town pig dog youths of Ireland don’t care whether Daddy’s friends lie on their Facebook page, that’s not how it works in practice here
Er, is this not just this fella pitching for a contract from one of the parties?
He has a job.
A contract for the company in which he has a job, babes.
Or perhaps it’s just an opinion that he has that he felt like writing about. Babes.
Perhaps, but it’s more likely that he’s nudging politicos to hire his crowd to run their social media campaigns, that being his profession, hun.
I mean nothing wrong with it, but why present it as analysis without even crediting that that’s his job and the same text probably appears in his sales brochure, chicken?
Exactly- he would say that wouldn’t he! Now hire him so you win the internet!!
He’s so good at internets, he uses a variation on his usual username to fight a rearguard action here.
Reminds me that I need to go and pick da potatoes and da tunips this evening.
Turnips
We’re all consumers now, and politics is just content marketing. If they get their channels right, apply good CRM and then engage, their sales will definitely incre……oh hang on, sales? what?! I have no idea what I’m saying anymore. Maybe I have a corrupt file. Hope I don’t BSOD.
Of course it’s cynical, but it’s what we expect, right? Politics is the process of constantly selling a policy or a personality so that, in return, you think that the personality or the policy will benefit you.
I hate myself for typing this, but it’s ever been thus. Yer man’s point, I suppose, is that whereas in the 80s it was a lot easier to garner votes from young people on the basis that “it’s what your forefathers did”, that’s now two and a bit generations ago (yikes) and so the rules/demographics have changed*. Nowadays, sad to say, politician X is more likely to get the number 1 vote if the bloody campaign (all style/smoke/mirrors) is catchy enough.
(* this is the first election where people born after the murder of Det Gda Gerry McCabe was murdered, will be allowed to vote. That’s a whole heap who have *no* recollection or first hand knowledge of anything approximating to IRA violence. Abuse allegations notwithstanding, mainstream parties should find this rather worrying)
Except that that’s rubbish
Rural paddy pigdog youths will still stand with Daddy’s school of local
Plus
Q>Where are all these young people to which he refers?
A> In Australia, the US, UK, New Zealand, Canada etc.
That outpouring reminds me of the time Egon loses the run of himself with the proton pack in the hotel and Venkman has to calm him down a bit…
Thanks for the attention dear but I have no knowledge of the matters to which you refer
You don’t get out much do you Ban.
They’re not all gone.
So to summarise: an advertiser working primarily in online advertising convinces political party that online advertising is an effective and cost efficient means of advertising… well I never (also Atomic do quite a bit of work for Fine Gael already)
People vote for people they actually met. Whoever gets the carbon life form correct in this election gets the vote.
by that logic the entire political campaign should be advertised entirely as xhamster videos.
“The political party that gets digital right in this campaign will, I believe, see a larger percentage of younger people voting for them. By giving people the opportunity to see a message in the space where they spend most of their time, political parties will improve the opportunity to convert these people into votes.”
Bollox. Measuring conversions on GA and providing content to ‘speak and engage with the youth’ won’t get you votes. No way. But by all means let them spend their campaign money on your digital agency.
When is the whole beard thing going to end? Anyone….?
the whole adult casual wear “because I work in digital waffles” is also irksome.
I find it irksome everyone doesn’t dress more casual to work. It’s not just digital, most architecture firms I’ve worked in have been quite casual, more so than engineering firms like. Dress how you like and let your work stand on it’s own. If anything I judge people more harshly say in interviews if they’ve dressed in a uniform – and a suit is a uniform.
Worked for Obama