‘Why Are They Encouraging People To Enter A Field With A Bull?’



Grab its ring!

Amy Fitzgibbon, of the Irish farmers Journal,  writes:

The Health and Safety Authority has criticised Vodafone Ireland’s ad campaign, which shows a couple entering a field with a bull, saying the way the couple avoid an attack is actually a way to provoke bulls.

Readers of the irish Farmers Journal criticised the ad……One man asked why the Vodafone ad was encouraging people to enter a field with the bull, with another reader agreeing with him, saying it was a “disgraceful” advert.

“I suffered but survived a serious bull attack seven years ago and still have health problems. That ad should be scrapped,” she wrote.

Any excuse.

HSA and Irish Farmers Journal readers denounce Vodafone bull ad (Irish Farmers Journal)

59 thoughts on “‘Why Are They Encouraging People To Enter A Field With A Bull?’

  1. Rainy Day

    The complainers are right, I thought the same myself. If you are in a field with a bull like the couple in the ad you could be in serious bother. There would be no out running the bull, if it got annoyed – as they frequently do – you are going to get attacked and possibly killed. City slickers beware!

  2. Dόn 'The Unstoppable Force' Pídgéόní


    “the couple avoid an attack is actually a way to provoke bulls.”

    Bulls are provoked by videos of dogs?! Quick, tell Spain so they can let the bullfighters really rile those bulls up!!

    1. Twunt

      Of course it would annoy the bull. A bull is territorial, anything that enters it’s territory will be challenged.

      1. Dόn 'The Unstoppable Force' Pídgéόní

        I bet they lose their minds at Justin Bieber videos as well

  3. Tish Mahorey

    Dublin centric urbanite high-fiving copywriters/art directors who can’t over themselves.

    Believe me, I’ve worked with plenty.

    Advertising is where creative people go to die.

    1. Tony

      Well said! Just like all those so called ‘creatives’ and ‘designers’ – total fske PLO scarf wearing, cappuccino poseurs full of their own self importance. Contributing nothing to society but hipster pretentiousness and time wasting.

      1. Dόn 'The Unstoppable Force' Pídgéόní

        “poseurs full of their own self importance. Contributing nothing to society but pretentiousness and time wasting.”

        This is most of BS tbf

        1. Tony

          Hipster pretentiousness I wrote.

          Designer types are all pretentious hipsters . I’ve met enough of them to know it for a 100% fact. End of.

          1. Tish Mahorey

            Well now, I’m not saying all creative professionals are knobs, just the sell outs who make ads for big corporates but think they’re making something worthwhile.

            Graphic design or industrial is a different ball game. Brochure, magazines, signage, etc, all needs to be properly designed to work.

            PLO scarfs is a bit 90s Tony. Are you an awlfella and not a chunfella?

          2. Tony

            Nope. Like I said ALL designers are pretentious and worthless, coining off the back of decent hard working people as they swan around Brown Thomas with little Siofra and Oisin. Full of hot air and cliched ideas. Mainly talentless tossers imo

          3. Tony

            Graphic designers are the worst. Puffed up, talentless hipster princelings every last one of them. Nothing to offer. Little worth seeing or hearing. Bored. Move on.

          4. Tish Mahorey

            Oh I get you now Tony.

            You’ll love using all the nice things you have and maybe a particular car brand or a nice jacket, or a really useful kitchen implement. But you’ll fail to make the connection between those things and the fact that someone designed it…

            …because you couldn’t.

            Or you wanted to be a designer but you were rubbish at it.

            Or you’re trolling, in which case, well trolled.

          5. Tony

            Hahaha classic. HIPStERS ASSEMBLE!

            All sitting together in Starbucks on your ‘look at how original and unique I am’ laptops are ye?

            Tish – thanks for reminding me about ‘industrial design’. That’s the biggest belly laugh of all. Rooms full of BO infested dullards fooling themselves they won’t be replaced by software created by teenagers. Pathetic saps. All of them. Get real jobs ffs

          6. Dόn 'The Unstoppable Force' Pídgéόní

            HIPStERS ASSEMBLE! is the name of my post-jazz fusion band. I play the oomphalapompatronium – you won’t have heard of it.

          7. rotide

            Well well, Turns out Mr T is a designer that just didn’t make the grade in the agency.

            Ah well T, those corporate reports aren’t going to design themselves

          8. classter

            ‘Designer types are all pretentious hipsters’

            I feel so sorry for you, Tony. Your world must be really small & claustrophobic.

          1. Dόn 'The Unstoppable Force' Pídgéόní

            He shakes his fist at visual representation of ideas and messages. He rages against the dying, the dying of the user interface. He wishes for an easier time when a logo was a logo and a brand was your friend. Pray for Tony.

  4. postmanpat

    ALL mobile phone ads should be scraped just because they are irritating more than anything else. Always where. Go to the cinema now and you have to sit through four mobile phone operator ads, each one more obnoxious and uninspired than the next. Washing powders used to hold the title of worst advertising on screen now they seem like Citizen Kane compared to this rubbish.

    1. Dόn 'The Unstoppable Force' Pídgéόní

      Give them a chance to get to grips with the fact that the video dog is not a real dog first

  5. Jim Lucey

    There is nothing to give out about here. The couple don’t first see the bull in the field and then decide to have a picnic regardless of his presence. It’s framed so they’re surprised by the bull. It in no way encourages people to recklessly picnic in bull occupied fields. I’ve all the pity in the world for someone who was attached by a bull, I grew up on a dairy farm myself, but this is a harmless ad.

    There’s plenty more ire-worthy issues to be grumbling about.

    1. garthicus

      I was attached by a bull once, it was alright, a bit awkward at dinner parties and at work but otherwise was fine.

    2. Tish Mahorey

      “attached by a bull”

      “Ahh, help help, I’ve been attached to an object by a bull. Get this object off me please, help, the bull is an asshat for doing this…”

    3. Annie

      *Surprised by the Bull*. Heh. *Surprised* is a Farming term used to politely refer to the act of love.
      ie *The Bull surprised the black cow*.
      *He surprised her all right, he was supposed to ride the brown one*

  6. Concerned Citizen

    As a concerned citizen, shame on Vodafone for encouraging this kind of behavior but on a less concerned note If you’re stupid enough to use this ad as advice then I guess you’re better off being gored.

  7. FortyCoats

    To be honest, it makes a change from all those montage-of-significant-life-events-backed-by-some-plinky-plonky-cod-folk-music-and-voiced-over-by-a-breathless-little-girl-accent-from-somewhere-between-D4-and-the-United-States-and-you-can’t-tell-whether-it’s-for-a-mortgage-or-a-phone-or-flat-pack-furniture-until-the-bloody-logo-and-some-patronising-lifecoaching-slogan-is-shown-at-the-end adverts that fill RTE ad breaks and you have to endure before the blasted film you went to the cinema to see finally starts.

    I need a cup of tea.

    1. Tish Mahorey

      She’s is really annoying and so is her male counterpart.

      But they’ll be passé very quickly. Thank fu..

  8. ForFecksSake

    This is absurd. Going into a field with a bull is a mistake in the ad not the product being promoted.

  9. Murtles

    What happened Sue? Is she dead? I knew that monster would make rashers outta her just to jump the young wan.

  10. Liam Deliverance

    Normal service has been resumed at the Vodafone ad factory I see. Terrible, terrible ads with the exception of that once off pig ad. Will the next one in this mini-series be sad male and sad female are now shacked up in thatched cottage, have adopted bull (lets call him Bruce!) and have started a bull semen business, obviously only made possible by Vodafone texts, calls and broadband.

  11. 15 cents

    so we’re outdoing other countries on a number of levels now, one of the mose expensive to live in, one with the highest level of child obesity, one with highest rates of suing each other .. and now officially one of the most whingiest and sensitive.

  12. Kieran NYC

    I think after the death of the NI farmer just a couple of days ago, I can see why people would be upset. Farms aren’t fun theme parks.

  13. Truth in the News

    What needs to done is the profits raked up by mobile phone companies need
    stopped and action taken to implement the installation of new switching technology
    to provide additional competition and have it community owned, the technology
    can fit in a shoe box costing less 1k…..there be less Bull ads then.

    1. Kieran NYC

      Sure why did no one ever think of that! Sure the phone companies are only in it to give you cancer anyway cuz they’re a shill for Big Pharma and Big Brother Government Propaganda!!!!

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