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In case you haven’t seen it yet, this viral commercial for KENZO perfume – directed by the mighty Spike Jonze and starring apparently possessed actress Margaret Qualley – has very little to do with perfume.

You may recall Spike Jonze’ video for Fatboy Slim’s ‘Weapon of Choice’ featuring Chistopher Walken.

This one has a similarly spacious interior set, subtle camerawork and a rather excellent original track by Sam Spiegel & Ape Drums feat. Assassin – Mutant Brain.

Full screen and volume up highly recommended.

It’s good and twitchy.


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52 thoughts on “BurraKaKaKaKaKa

    1. Mr. Camomile T

      Agreed. I often think that they just put a director, a couple of good looking people, and a large bucket of cocaine into a room together and tell them to create an ad.
      “What’s the brief?”
      “There is no brief.”
      “What’s the budget?”
      “Will there be cocaine?”
      “Does a bear shit in the artificially lit forest while Julia Roberts soars across a pink cresent moon before landing in a pool of golden petals?”
      “Let’s do this.”

      1. Don Pidgeoni

        Either coke or lots of e.

        ‘now Julia love, get this in ya then roll around in this field like you are shagging it yeah?’

        They are always completely mad. What’s the one where is all black and it’s just a man and a woman chasing each other into a lift for a snog? Someone, somewhere pitched that with a serious face.

        1. Coppélia

          Ding-dong indeed… and I say that as a straight woman. ahhh zeeee French women. Understated elegance .Bewitching.

          1. Neilo

            Aye, as long as they don’t get enmeshed in a maelstrom of ballet pumps, Breton tops and trenchcoats, they’re fine as cherry wine. What the hell am I even talking about at this stage?

          2. Janet, I ate my avatar

            I’ll up your straggly hair with stubbly legs and questionable toenails… who’s sexy now ?

      1. Don Pidgeoni

        Not creepy at all. Interesting to watch it as if she is trying to run away with him, puts a new slant on it. Romance or stalking?

  1. Neilo

    I think the good looking person in this ad might be Andie McDowell’s daughter – the Qualley surname’s very distinctive – but I’m too nerdy/lazy/vain to look it up. Great post, Camomile!

    1. Barry the Hatchet

      Yup! She plays a chronically boring and depressed teenager on The Leftovers. A show about people who are all chronically boring and depressed.

    2. Fatman Scoop

      I was not too lazy to CLICK ON HER NAME and can confirm that, according to Wikipedia, she is indeed the da…. too lazy

  2. Bob

    Am I honestly the only one who thinks it’s poopy? It’s not that much different to any other perfume ad other than it’s longer and instead of talking rubbish, she’s pulling faces.

    1. Tony

      Here Bort. Learn to construct a sentence before you come on here like a drunk clown posting videos from 2014

  3. Rainy Day

    Annoying and very try hard….for the ‘fish out of water’ person who shouldn’t be dancing because of their environment / atire but are…..please see Christopher Walken, Weapon of Choice.
    As with most things, it has been done before.

      1. irishstu

        Can you explain it a bit more? Like, how do they film the reflections and everything? Where’s the camera?

        1. rotide

          I’m actually not sure about the motion control on second viewing but the bulk of it involves a room full of junior rotoscope monkeys drawing around the dancer frame by frame to remove the reflection of the camera rig.

    1. Caroline™

      Haven’t sniffed it yet but it’s Francis Kurkdjian, his biggest recent hit was Elie Saab, which I liked a lot at the time (but didn’t buy). He’s also responsible for Aqua di Parma Iris Nobile, Le Male and Green Tea so he’s capable of very good stuff. If you’re looking for a probably massive floral amber then maybe have a smell.

      1. some old queen

        A bit like walking into Brown Thomas perfume section and stumble then wonder why they can’t afford to level the floor?

        I’m trying.


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