Are you ‘that’ guy/girl?
Stop crying inwardly.
‘Talk like Paddy: Communicate – both in written and verbal form – in the brand tone. Whether that’s when you’re writing one of the PP columns, composing a press release quote attributable to Paddy Power, or off-the-cuff while appearing on television or radio.
…One minute you’ll be putting together a press release reacting to the latest breaking news, the next collaborating with our busy trading room floor to answer a media enquiry, and the third you’ll be supporting Mischief activities around the major calendar events…’