Advertising Unveiled

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Emma Graham-Harrison, in The Guardian, reports:

Facebook is to publish comprehensive data on political advertising during Ireland’s abortion referendum campaign, giving an unprecedented insight into targeting of voters on social media, and setting a powerful precedent for election transparency.

The US company has told Irish politicians it will provide anonymised details of the amount spent on targeting Irish voters on its platform between 1 March and 25 May, and the number of referendum-linked ads that had been purchased.

It will also provide details of proposed advertisements, and proposed spending, that it had rejected after bringing in a ban on foreign organisations paying for online campaigns inside Ireland.

… The Irish vote threw concerns about “dark ads” – targeted at individual voters or small groups, and not visible to the rest of the electorate – into sharp focus after it emerged that foreign organisations had been taking advantage of a loophole in Irish law to target voters online.

Facebook to publish data on Irish abortion referendum ads (The Guardian)

Pic: Shutterstock

5 thoughts on “Advertising Unveiled

  1. Frilly Keane

    This is going to be
    EPIC!

    And I’ll have’ta admit
    I’m actually looking forward to seeing david and tom and all the others back for this one

  2. pixel_pimp

    Facebook is also trying to get out in front of any legislative initiatives to regulate its activities. So, yea, they are playing super nice atm.
    Also, that expose on C4 cut deep and hurt them badly.

  3. Jesús, María, and Josépha

    Surely,

    “Facebook to try and deflect heat from its Dublin office’s inability to show kids being kicked by adults”

    Took two days for the Grand Canal Dock crew to think of that.

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